Story Snapshot: The Long Game - Oregon Timber Trail
Long-term Storytelling and Mission Alignment
The Oregon Timber Trail is more than a backcountry bike route—it’s a 670-mile corridor of stewardship, story, and community. Spanning rugged, fire-impacted, and often remote terrain, the trail requires ongoing human care to remain accessible, sustainable, and meaningful.
I first joined the Oregon Timber Trail as a volunteer and board member—spending time doing the trail work myself. Later, as Communications Director, I helped carry its story forward: not just through maps and logistics, but through the people behind the project and the deeper purpose it serves.
This story spans several years of hands-on involvement. That long-term connection helped shape not just the voice and the direction of the organization.
Project Overview
Project Type: Communications storytelling – interviews, content creation, mission alignment
Client: Oregon Timber Trail Alliance
Location: Oregon – spanning over 670 remote miles
Roles: Communications Director, board member, volunteer, writer, photographer
My Role
Over several seasons, I created content that connected audiences to the mission. This included rider interviews, stewardship recaps, photo essays, and storytelling that proved our grant work was not just complete but impactful. The US Forest Service praised these communications as a model for other trail organizations. The stories helped reinforce partnerships, attract volunteers, and secure ongoing support.
Why It Matters
Keeping a trail like this alive—amid wildfires, funding challenges, and sheer remoteness—requires more than labor. It requires a connection. By telling these stories with clarity and care, we helped people feel the trail's value and gave our partners language and images that made the mission real. This was storytelling not just as outreach—but as infrastructure.
